NBA Playoffs 2026

Campaign Art Direction

Do It Live — campaign key visual Campaign timeline — partnership, launch, Finals The Bridge — moving the brand from purple to red Preferred Partner of the NBA — partnership announcement Partnership and playoff spectaculars, purple then red Core elements Color palette Typography City out-of-home — Dallas, Los Angeles, San Francisco Player photography guidelines App Store screenshots Who You Got? — 3D team-color basketballs Organic social and in-app CRM In-app events across all three acts — purple, red, gold Finals — gold palette NBA Finals social Do It Live Sweepstakes