Gregory Ortiz

Creative/Art Director & Designer

I’ve designed five fonts, with over 3 million downloads between them.

I share a birthday with Spider-Man.

I’ve somehow been hit by three cars.

I bought a Boosted Board in New York City like Casey Neistat — and tore my ACL.

I have a dog named Adobie.

I’ve built seven apps and released one.

I can sing the alphabet backwards in under ten seconds.

I stumbled into graphic design because I needed a banner for my YouTube channel.

I’m learning to speak Vietnamese.

I’ve hit Diamond+ in three Riot games.

I have a maxed account on RuneScape.

My track nickname in high school was Juggernaut.

My favorite thing in the world is sharing what I learn. It’s a dopamine hit being part of the reason something clicks for someone.

I don’t only love design — I study marketing and ads too, and I’ve advised roughly eight different companies.

Mostly I care about making something that lasts. Not forever — that’s impossible. But something I made, simplified, or that brought someone joy.

Experience

PrizePicks Group Art Director Jun 2026 – Present
  • Lead campaign creative direction across digital, paid media, and commercial—owning concept through final delivery for each sporting event and seasonal campaign.
  • Build cross-functional partner systems with marketing, product, and sports operations that move concept and execution earlier in the campaign cycle, giving creative more runway ahead of each sports moment.
  • Improved production timelines and established internal system templates that reduce rework and hold visual consistency across a high-volume sports calendar.
Riot Games Publishing Designer III Jan 2025 – Jun 2026
  • Partner with regional publishing groups across 5+ Riot IPs, improving visual consistency, driving art direction, and creative turn around times. Leading to a 30% increase in art delivered for teams with limited creative resource allocation and turn-around time.
  • Support campaign launches and R&D initiatives by developing creative concepts and elevating overall visual direction. Saving individual teams 12% on design budget with concepting inhouse—outside of agencies.
  • Shaped and directed the early visual identity of Riftbound, Riot’s newest trading card game, establishing a cohesive art direction and differentiated it from the League of Legends IP.
NRG Esports VP, Creative Jan 2024 – Aug 2025
  • Created and maintained design systems spanning content, social, design, and apparel—25+ templates across 13 events for 4 different sports teams—including apparel campaigns that drove 60% growth in new customer purchases and a 15% increase in returning customers over 6 months.
  • Organized and executed creative for 15+ marketing activations, esports campaigns, and partnership initiatives (Intel, Rockstar Energy, Spectrum, etc.) that consistently beat out sold projections by 25% and drove brand visibility as a high-tier events organization.
  • Managed and mentored the design, marketing, and social talent, fostering collaboration between departments that drove growth in campaign quality and consistency. Additionally adding automations via Zapier and various APIs that reduced messages about updates, timing, and daily objectives by 60%.
  • Wrote and storyboarded all longform social content announcements and entertainment videos, including launching a shortform series attributing to 40K+ new subscribers and 92M+ views in under 7 months.
100 Thieves Art Director Oct 2018 – Nov 2023
  • Blended gaming and streetwear culture to shape 100 Thieves’ distinct brand identity by directing, staging, and producing for large scale in-person events alongside x6 anime IP popups that sold out in under 12 hours.
  • Served as the primary creative point of contact for major partners including Cash App, Totino’s, and Red Bull—delivering full-service creative solutions across multi-team campaigns and events.
  • Designed high-performing digital skins and marketing assets for partner games that earned over 1M+ in sales revenue (Call of Duty & Valorant).
  • Concepted and designed all digital marketing campaigns, esports events, and partnership events resulting in 30% follower growth YoY—achieving 1M+ followers across YouTube, Twitter, and Instagram.
Paper Crowns Associate Art Director Nov 2022 – Mar 2023
  • Collaborated with global brands, startups, and agencies on design systems, branding, and creative direction across digital, social, and print.
  • Led concept-to-launch campaigns, visual identity development, and product branding for clients in tech, fashion, gaming, and entertainment—owning the full workflow from pitch and art direction through execution and delivery.
Sesohq Freelance Art Director / Designer Feb 2013 – Present
  • Delivered polished campaigns and deliverables for 150+ clients—global entertainment, sports, and startup organizations as well as individuals, many of them repeat—as both branding consultant and art director, leading mood boarding through launch on design systems, visual identities, and product branding across digital, social, and in-person events.
  • Developed apps and internal tooling that shortened design timelines and turnarounds—from font creation to filter libraries for both Photoshop and Figma—alongside production scaling that builds hundreds of assets in under 10 minutes.
  • Over 300,000+ followers online from YouTube & Twitter through online design tutorials, entertainment, and design lectures.

Education

SUNY Dutchess Community College

Bachelors of Arts (B.A.), Graphic Design · Nov 2014 – Nov 2018

Skills

Art Direction Brand Identity Graphic Design Creative Strategy Campaign Development Esports Marketing Publishing Cross-functional Leadership Apparel Design Process Improvement Mentorship Creative Operations Automation (Zapier, APIs) Project Management Adobe CC Figma