Job
NRG
NRG brought me on board as VP, Creative to guide their content strategy, social tone, and art direction. Below is a snippet of building a new world for NRG.
Esports took a direction into world building where the audience wanted to feel apart of a environment and not just designs on socials.
Role
Creative direction / Art direction / Design
SPECIFIC PROJECT: VCT

The introduction

Valorant allowed partner teams to release an in-game skin.
An opportunity for fans to get behind their favorite teams and rep them in-game.

NRG shared it's new art direction for the first time.

Fragments (2D)

NRG's main supporting assets are known as "fragments". Fragments are the lens into NRG’s reality.
Composed through the identity of deconstructivism - where movement challenges traditional ideas.

Fragments Expansion

Fragments are used to tie back into NRG's brand even when approaching new exploratory design directions for special events.
NRG's founding year reached 10 years. For the anniversary we used the element 10 (Neon) for a campaign look.