Client
Jesser
Seso concepted and executed a new branding identity for Jesser in preparation of his expansion into more avenues. With over 33M+ YouTube subscribers , we worked closely to create a branding that justified his stature in the space.
We designed a brand that kept "Joy of Sport" at the forefront of it's mind.
Role
Brand identity / Art direction / Design
01
Early exploration — Jessers logo had to embrace both speed and a sense of boldness.
Figma board snapshot
02
Routed final logo — Jesser chose the perfect icon
J + R negative space bolt